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Building a resilient sales function

Kimberly Fernandes
Business Development Manager
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For businesses, if 2020 was about being as agile, resilient and focused as possible during the pandemic, then 2021 is about planning for the future. Continuing to drive sales activity in periods of change is critical to both survival and the long-term health of the business. So how do you build a more resilient sales organisation, keep your teams focused and motivated and prepare for the changes that are coming our way?


Support in good times and bad

Build a robust sales infrastructure (even if you don’t think you need it now)

1. People and capabilities

2. Process management

3. Performance management

4. Tools and technology

Considerations for different types of businesses

Addressing today’s needs and preparing for the future

Further reading

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